Lampe Omoyele, Bolaji Okusaga Lead Discourse At Next Edition Of BRANDish Meeting of Minds - brandcampaign.com.ng

Lampe Omoyele :Memoirs Of A Marketing Guru , Part One

One of the few,tested and  experienced marketing professionals that had traversed the brand management landscape in Nigeria is Lampe Omoyele who had worked on many successful brands during his years at some  Indigenous and multinational companies.  He worked last at Nielsen West Africa before he exited to establish Lucent Consulting. He […]

Peace and unity competition for religious leaders, Artistes holds February - brandcampaign.com.ng
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National Peace And Unity Cup Holds February 18

  A non-partisan football and music festival to foster peace and love among Nigerians, especially policy makers, corporate Organisations  and young artistes will hold in February, 2018. The festival, first of its kind in the history of the country, is part of the efforts towards involving all states Governors, Artistes, […]

La Casera:How Not To Refresh A Troubled Brand By Akinwumi Dickson - brandcampaign.com.ng

La Casera :How Not To Refresh A Troubled Brand By Akinwumi Dickson

It is an incontrovertible fact that the Kings of the Soft Drinks market category are Coca-Cola,Sprite,Fanta,all bottled by Nigerian Bottling Company(NBC), Pepsi-Cola and 7up,bottled by Seven-Up Nigeria untill year 2000 when La Casera entered with boldness and surging razzmatazz to disrupt the market space. For years,La Casera Carbonated Soft Drink(CSD) […]