Tag: Brandcampaign.com.ng

Taiwo ogunwumi, Executive Director, Brooks and Blake Nigeria Limited

How Indigenous Brands Can Compete Globally – Taiwo Ogunwumi,Executive Director,Brooks and Blake Pr Limited.

The Nigerian Public Relations and Reputation Management landscape is inhabited by some very creative and resourceful agencies that are making waves and reinventing many brands and products with creativity. Taiwo Ogunwumi,an Executive Director with the agency,was engaged by BRANDCAMPAIGN . He spoke on policies that will help indigenous brands compete […]


Role Of Consumer Insight In Developing Marketing Strategy-Lampe Omoyele,MD,Nielsen West Africa.

One of the very few marketing professionals in Nigeria who understand the entire brands and products landscape is Lampe Omoyele. After plying his marketing trade with several brand building multinationals,he moves on to pitch his tent with global consumer insights and market research company,Nielsen West Africa as the Managing Director. […]

Otis Ojeikhoa, Managing Director, Brands Optimal Limited

Consumer Engagement Still Critical During Economic Recession – Mr. Otis Ojeikhoa, Managing Director, Brands Optimal Limited

It is evident that during this period of economic recession, custodians of brands and products would have to rethink what they spend on distribution and manufacturing. This will also affect agencies, wholesalers and retailers that are involved in the process of getting the brands perform profitably in the market. One […]